This is the main shopping street in central Paris, stretching 2km from the Arc De Triomphe down to the golden Obelisk in the centre of Place de la Concorde. This street marks one side of the Golden Triangle, in the heart of the wealthy right bank. All the expensive names have their shops here like Chanel , Yves Sant Laurent , Hermés and Givency . Various other brand names have set up home here as well, including Ferrari, Disney and BMW. The Tour De France pays a visit with the final 2km sprint finish down to Place de la Concorde on Sunday July 23rd.